Coca-Cola gets it right with new blog
For the past month, coke has been publishing a blog under the title "Coca-Cola conversations." The writer is Phil Mooney, a Coca-Cola historian/archivist. I am pleasantly surprised with this blog, and I hope that it continues for a long time to come. Personally, I don't get into the cola wars nor do I really enjoy the mystique behind the Coca-Cola formula and history.
However, I recognize that there is a history there and many people are into Coke lore and Coke collectibles. After checking out the blog, I am pleasantly surprised. It is a wonderful blend of current advertising (including Superbowl ads), historical information, and collectible information.
Not only that, but there is a fantastic BBQ sauce recipe with Coke. Very nice stuff.
In a the sea of teenage angst blogs and MySpace, Coke and Phil Mooney get it right with this blog and I hope to see it continue over time.