Tezon Tequila

New York, NY- Spirits are a traditional part of the social celebrations of the holiday season. As a gift, a chosen spirit is an expression of warmth, generosity, and goodwill, whether given to family, friends or someone whose efforts you appreciate throughout the entire year. In a more specific way, a gifted spirit is the perfect way to articulate a relationship – an extraordinary spirit speaks volumes about your respect for the recipient.

Super-premium Tequila Tezon, crafted in Arandas, in the highlands of Jalisco, Mexico, is an outstanding gesture to someone who knows tequila. There is an assumption of connoisseurship, that this tequila from estate-grown, hand-harvested 100% blue agave will be savored and recognized for the painstaking care of its craft using the traditional Tahona process. This ancient method of making tequila refers to an ancient and highly revered volcanic millstone technique in which a colossal crushing wheel, fashioned from tezontle (volcanic stone found in Mexico), is employed to pulp the agave. The time-intensive Tahona method, the cornerstone of the process, was chosen in preference to the mechanical means favored by the industry.

As a result, Tequila Tezon is extraordinarily distinctive, perfect for someone who knows the field and can appreciate the difference in handcrafted tequila. Conversely, it is an excellent way to introduce the spirit’s heritage to a tequila neophyte. The many details of the Tezon bottle, such as the metalwork side panels and volcanic stopper, speak to its craft – it is perhaps not given so much as entrusted for safe keeping, a promise of warm weather and time together.

Tequila Tezon’s range includes Blanco, Reposado, and Anejo, priced from $50, $60 and $70 respectively. Tequila Tezon is available at fine retailers nationwide.