The Cardinal Rule of Food Blogging
Got a nice email from Austrailian blogger and Celebrity Chef, Benjamin Christie today about his article on food photography. Not sure if he was telling me that my photography sucks (which it does) or if he was being helpful. Either way, it's a really great article and even though he uses a lot of professional equipment, I think we could all learn some basic thing about how to arrange a shot and what kinds of shots to set up. It's also a pretty handy guide for styling your food.
This article will go well with Curt McAdams' Carnival of Food Photography, and I think a lot of us food bloggers could really learn a few things to make our blogs better.
Men in Aprons has been in existence for almost 2 years now. One of the main things I have learned about food blogging is this my cardinal rule: Pictures, pictures, pictures.
Of course there are all sorts of sub-rules, contingencies, permutations, and variations on that rule, but really you have to have pictures if you're going to have a decent food blog. If there's one thing that we should have learned about food porn is that food on the web is all about the visual. If you can't show what you've done, you're just another collection of recipes.
The Pavlov Factor
If anything, people just like to look at good food. Most of those big hardcover cookbooks that are gifted every christmas are nothing more than giant books of food porn where people just look at the the pictures and covet the deliciousness. Most people don't get around to cooking what's in those books, except for us freaks out here.
Having pictures with your blog posts is critical to the success of a food blog. And they don't have to be perfectly set up or professionally shot. This is the web, after all. People LOOK at a computer screen. It's a visual engagement. So do your readers a favor and include some pics.