Habits of Highly Effective Food Bloggers
Greetings bloggers and food bloggers.
In answer to Darren Rowse's call for articles on the habits of highly effective food bloggers, I am turning it on it's head a little bit and writing my habits of highly effective food bloggers. I'm not sure exactly what constitutes a highly effective food blogger. If we're cooking and writing, then I might consider that being effective. From Darren's perspective, a highly effective blogger is probably one that makes money from his or her blog. It is, after all, PROBlogger. If you can make money from a food blog, then I would definitely consider you effective. But that is a different post altogether.
There are millions of blogs out here on the World Wide Web, and there are thousands of food blogs, most of them just diaries of people's adventures in the kitchen and collections of recipes. They'll include ups and downs of making certain dishes, food news, TV and cookbook reviews, and tons of recipes. There are other food blogs that focus on products and special types of cooking, such as Asian, Barbeque, or Italian. And then there are the group food blogs that focus on local or national food news, restaurant reviews, or events on the cutting edge of food prep. Some are even attached to other publications like the New York Times or LA Times.
Go beyond recipes
Search Engine searchers don't go to blogs for recipes, and if they did, it was probably for some obscure recipe like Scottish Eggs. The unspoken side of this equation is that if someone did go to your blog for a recipe, it's unlikely they'll stick around to read more or click on ads. People read blogs to see what you have to say. There are zillions of recipes on the web, but only you have your opinions.
Fortunately, there are many ways to do this. Find an unfilled niche and fill it. For instance, do a search for blogs about Northeastern Utah cuisine. If there are none or if the blogosphere on that niche is small, take it on and try to be the best one out there.
You could take a food topic and turn it on it's head. Make it interesting or obscure. For instance, Men in Aprons is written from the perspective of a man in the kitchen trying to further his culinary knowledge and to encourage other men do the same. I write it with men in mind, from the topics I write about to the way I write recipes.
Be an information junkie
Try to respond to all emails from your readers. Keep the conversations going. People like to interact with blogs and those who write them, and they enjoy being involved.