Manning the Stove

Moyo and his 1,000 real men represent a larger trend. Over the past 40 years, as women poured into the labor force, the average amount of time that American married men spend cooking has tripled, from seven minutes per day to 22, according to John Robinson, co-author of Time for Life: The Surprising Ways Americans Use Their Time. Meanwhile the number of hours married women spend cooking has fallen from 88 minutes per day to 48. A recent survey by Mediamark Research found that the number of men ages 25 to 54 who cook for fun at least twice a week has jumped 36% in the past 10 years.